Mobile marketing company Mediaburst have used a collective approach in the creation of its new website.

A team including creative agency Stiff Rowlands, web developer Phil Thompson, illustrator Stanley Chow and copywriter Andy White were brought together to craft a website that aims to showcase Mediaburst's range of mobile marketing services and products in a "fun and informative" way.

"As well as making everything simpler and easy to understand, the key driver was to allow users to sign up and buy online. Such a radical change in direction for our website required this complete overhaul", explains Mediaburst managing director Gary Bury.

"Our approach was to tap into the great digital talent pool that's available without taking on the price tag of a large digital agency."

The site now has easy navigation into key products, each product page contains links to relevant supplementary information, clear pricing and an instant sign-up and purchase. There is also now a dedicated section for agencies interested in mobile marketing. Another addition is an SMS API section containing code and samples along with online sign up mechanism and a showcase of products already using the API.

"It's been great working with such a pro-active and forward thinking client. Mediaburst have clearly recognised their customers changing needs quickly and reacted effectively. We worked with some talented individuals, all with the same vision of creating a benchmark website within the mobile marketing sector", says James Stiff, creative director at Stiff Rowlands.