Digicom, the digital outdoor sales house, has appointed Ian Trotter as regional account director.

Trotter's remit is to tempt clients and agencies outside London into considering Digicom's outdoor advertising proposition.

In his previous role Trotter was head of impact at CBS Outdoor and before that he was business director at CBS Outdoor, managing its North East sales team.

Prior to joining CBS he worked as regional sales director for the Chrysalis Radio Group. He moved there from Capital Radio where he was regional head of sales for the Midlands and Wales.

Digicom's MD of sales and marketing, Chris Forrester, said: “Ian brings with him great contacts in the regional media world and I am looking forward to working with him to develop the regional sales service we provide.”