COI selects M4C to handle media account
COI selects M4C to handle media accountThe Central Office of Information plans to appoint Group M agency M4C to handle all of its centralised media buying from April.
The contract will last around four years and represents the first time the COI has appointed one agency to handle all of its media buying. It previously tendered by medium.
The decision follows a competitive tender which also involved Smile (a consortium of Starcom and i-level) and Aegis's Unify.
In 2008/2009 the COI spent £211m on media - but it says its new consolidated media account will bring savings.
Peter Buchanan, COI Deputy Chief Executive said: “This has been the largest competition of its kind ever to take place in the UK. The responsibility to come up with the right decision has been considerable and I am indebted to the judging panel for their expert advice and wisdom.
“I am confident that we have a visionary, integrated buying approach, which will enable us to face the media market challenges, going forward."
COI intends to formally appoint M4C on 15 February once the mandatory standstill period is over.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Standard Life sponsorship handled by MediaCom Edinburgh and SponsorCom
- RBS to give selected brands chance to bid for £50 million media account
- MediaCom North appointed to handle Co-Operative's digital media contract
- Analysis: How will the DFS media account move to MediaCom affect the industry?
- MediaCom Edinburgh wins RSM Tenon media account
Write Your Comment