Pharmaceutical company Vifor Pharma has appointed driven to handle brand strategy and communications for its Omega 3 supplement brand, Equazen eye q.

The Cheshire agency picked up the account following a three-way pitch and will begin work immediately.

Jane Wragg, Vifor Pharma's head of marketing and sales, said: "We have a great new direction for Equazen to follow and fresh momentum to help us get there.”

Driven partner Graham Drury added: "There is a big opportunity for Equazen to regain its thought leadership of the category. All the brands in the food supplements market are now restricted in what claims they can make, so we have created a new set of rules for Equazen to live by."

Driven is a member of the Marketing Industry Network.