DirectGov to rename Buster's World to avoid fetish site link
DirectGov to rename Buster's World to avoid fetish
DirectGov is to rename its child-targeted website Buster’s World following the revelation that it shares its name with a balloon fetish site.
The Buster's World logo has been removed from the site - which is a spin-off to the recently relaunched DirectGov main site - and it is likely to be renamed.
The other Busters World (NSFW) is a balloon fetish site, complete with image gallery.
A spokesperson said: “The naming of this webpage was clearly a mistake and we regret that the supplier’s usual thorough checking procedures when creating web content seem to have failed. When this was brought to our attention we urgently took the site down, pending a rename, to avoid any further issues.
“The name concerned was new and had not yet been promoted widely to young people.”
The spokesperson said the safety of children on the internet is of paramount importance and that it would be looking at the procedures of its suppliers to ensure a similar occurrence does not happen again.
The mistake was revealed by Gordon MacIntyre-Kemp in his blog for The Drum yesterday.
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Comments
HA that's well funny
But kids love balloons...
That really BLEW up in their face.
They must feel a bit DEFLATED.
You might say their bubble had been well and truly BURST.
I hope this doesn't get BLOWN out of proportion.
This story is full of HOT AIR.
Ok Alistair - we've got it now.
Yeh I'm spent anyway.
Sorry, I've clearly led a sheltered life. How do you tell which balloons are gay?
Re - Sorry, I've clearly led a sheltered life. How do you tell which balloons are gay?
The ones with gotti beards and moustaches
gotti beards?... gotti beards?... give me strength.
Animated Worlds spinning in space.... Scottish Government energy saving...British Gas...and now Porn sites! Are spinning, animated Worlds the future of advertising?
But surely the people who named the kids site in the first place should have checked for similarities. Muppets.
Reminds me of when Thus was launched as the new brand for Scottish Telecom way back. They (the agency) couldn't get thus.com so registered let-it-be-thus.com instead. Unfortunately a few shareholders didn't check the details and went straight to Thus.com which was The Hardcore Underground Society fetish S&M site!!
The moral - when you have a great idea, check domains before you sell it in!
Bit like when DC thomson launched a new teenage girls mag All going well till they went to register the all important domain name...'Cool Girl'. Guess what!!
Quick name change to COOL !
Isn't that a balloon on The Roses ad?
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