Marketing Society Scotland debates agency appointments
Marketing Society Scotland debates agencyThis year's Marketing Society Annual Debate will address the contentious issue of whether in order to build a world class marketing community more Scottish based advertisers should use Scottish based agencies.
Should advertisers be encouraged to hand their business to agencies North of the Border, or is this interfering with their freedom – not to mention market forces? Is it the case that if Scottish agencies wee good enough, they'd get the business anyway? Or are London agencies being given an unfair preference on pitch lists?
There will be an "Open period" when contributions will be welcomed from the audience.
Proposing the motion will be Ian McAteer, Group Chairman of The Union, and Kenny Harris, former MD of The Marketing Store and founder of Headsurfing.com. Opposition to the motion will come from Gerry O'Donnell, director of The Famous Grouse, and Peter Clayton, Group Managing Director of Clayton Graham.
For more information and to book tickets, go to the events page on the Marketing Society website at www.marketing-society.org.uk
Marketing Advertising Below the line Design Digital Media Public Relations Scotland Gerry O'Donnell Ian McAteer marketing society
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Comments
looking forward to this - should make interesting debating!!
There is no easy answer to the question of whether Scottish brands and advertisers should give their business to local agencies. On one hand, there is a need to preserve the best talent in Scotland and build expertise and experience; on the other, market discrimination in this way can lead to complacency.
There is, however, a third way. Scottish agencies themselves should not be confining themselves to Scottish business. There is no reason why Scots cannot attract and win high profile projects from outside Scotland. There are plenty of examples of this happening and it is these that we should be applauding and trying to emulate.
We can have a world class marketing community if we strive to take our ideas and collective talent beyond our own borders.
Susanna Freedman, managing director, brand consultancy, Tsuko
This was pretty much where the opposition to the motion came from - and unsurprisingly the motion fell with the opposing arguement gaining an almost unanimous support from the collective audience.
It was a highly entertaining evening with excellent presentations from all sides - The Marketing Society should be congratulated on a good night - it's almost a pity this is only an annual event.
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