Pembridge predicts that offline marketing could make a comeback
Pembridge predicts that offline marketing couldAccording to Pembridge Partners, the media and marketing entrepreneurial advisory business, this year may see a comeback in offline marketing.
While digital was the only sector to experience real positivity, with the final quarter of last year seeing the largest online spend for Christmas to date, Pembridge believes that this year will see a ‘flip back’ and that there will be ‘a realization of offline marketing importance, as well of online.”
Rose Lewis, partner at Pembridge Partners, explained: “What I think will be hot is how digital and social media will impact internal communications.”
Lewis added that social media and its impact on customer relationship management - the companies driving innovation in this area - would do well.
The company also believed that other growing trends in 2010 will be social media for Employee Assistance programmes.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
I think what Pembridge are calling a return to offline is more likely to be the continuing - and sensible - convergence between online and offline as the areas come together and more companies realise that their approach should be integrated and not in silos.
Write Your Comment