London’s Condor Cycles, designers and builders of premium bespoke bicycles, is to work with Alienation Digital to launch a new website.

The long-established Condor Cycles is a fully equipped retail store, a manufacturer and has one of Europe’s largest cycling clothing departments. Beyond consumer products, it’s team Rapha Condor Sharp is the number one ranked road cycling team in Britain.

The Condor Shop on Gray’s Inn Road, London is a hub, a focal point and a social meeting place for the cycling community.

The new website will aim to be an online presence for the brand, a resource for Condor enthusiasts, and a home for the cycling community online.

Grant Young, Managing Director of Condor Cycles said: "It is vital we are represented online in a way that reflects Condor offline. Alienation understood that we set ourselves apart from the competition and need to continue that online with regard to design and digital marketing enabling us to advance our consumer offering. Going forward the website will be far more functional and usable for both entry level riders to enthusiasts as well as strengthen our reputation within the industry and wider fitness market."