Loony Lungs to QUIT with viral campaign
A viral campaign for stop smoking charity QUIT has launched to raise awareness about lunch health and promote the charity’s dedicate helpline.
Created by Saatchi & Saatchi X, the campaign is being headed by three animated films which go live on 11 February.
These will be supported by a range of activities including experiential and ambient marketing, and will also see the ‘Loony Lungs’ appear across UK cities in pubs, cafes and near London Underground stations.
Ant Melder, creative director for Saatchi & Saatchi X, said: "In our work with QUIT, we've found that a lecturing approach is easy for smokers to ignore. For this campaign, we've used dark humour to grab their attention while still keeping an extremely serious message at the core of the communication."
Steve Crone, chief executive of QUIT, added: "This campaign has a serious message.
One person in seven is affected by lung disease in the UK. Early prevention and diagnosis can really save lives. Ring a QUIT advisor now on 0800 00 22 00 to see if you are at risk and to get support."
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Comments
i'm thinking of a word that rhymes with quit...
and what the hell is Saatchi & Saatchi X...sounds like a girl band.
Well it's likely to freak out kids enough that they won't want lungs anymore.
Ex Saatchi & Saatchi.
Utter dog shit.
I think Ant Melder needs to QUIT the 'erbal cigarettes...
What on earth?
comments
"Nice point of difference and mildly amusing! I'm guessing people would've liked it a little more had it featured a a drum playing gorilla or perhaps a mock documentary style ad featuring a quirky happy go lucky character forming the biggest band in the world with his free unlimited txts."
This comment makes me want unquit smoking just to speed up the inevitable. Looking at things from a different angle is right as we're all used to seeing death on the news, tv shows etc...but this is just such a poorly executed attempt.
And how you can compare lung cancer to a chocolate bar is just...well...loony
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