Cadbury has appointed CMW to handle the digital strategy for its Trebor gums and mints brand.

The agency will work alongside Fallon and PHD to take online the 'Mint People' creative campaign Trebor introduced last year.

Janine Blakeway, Trebor brand manager, said: “We are thrilled to be working with CMW on our Mint People digital campaign taking Trebor to the next level of digital, engaging consumers with our mint-obsessed characters and celebrating our launch of Trebor Gum.”