RMD Power and Cooling has launched a new website created by digital design agency CIVIC.

The agency is better known for public sector work and said it was careful to avoid overloading the site with technical information given that the client works in a highly-specialised industry.

Greig Tosh, CIVIC managing director, said: "There is nothing glamorous about power and cooling and our challenge was to understand RMD’s business and simplify a complicated technology - making it accessible and engaging to a corporate audience.”

The new site is part of RMD's plan to raise brand awareness throughout 2010.