McCann Manchester to handle FSCS campaign
McCann Manchester to handle FSCS campaignThe Financial Services Compensation Scheme (FSCS) is to launch an awareness raising campaign to consumers.
McCann Erickson Manchester has been appointed following a three-way-pitch through the Central Office of Information, and will work to develop creative as part of a multi-channel strategy which was created by Mindshare.
The campaign will run across tv and press.
Yesterday, it emerged that the UK Government had spent £253m in the last year on advertising.
The agency beat Leo Burnett and Kelly Campbell Roalfe/Y&R to win the contract.
McCann Erickson is a member of the Marketing Industry Network.
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