£2m domestic violence campaign aimed at teenage boys
A £2million advertising campaign to raise awareness of domestic violence in teenage relationships begins today.
The campaign, running across TV, radio, online and poster, is targeted at teenage boys in a bid to raise awareness and change any violent behaviour they may display towards their girlfriends.
Created by RKCR/Y&R, the TV advert has been directed by Shane Meadows, and follows research carried out by the NSPCC which found that a quarter of girls aged between 13 and 17 has experienced physical violence from their boyfriends.
Two versions of the TV advert have been filmed showing both the boy and girl's perspective of watching the act of violence take place and will run for the next four weeks.
Yesterday, it emerged that the UK Government had spent £253m in the last year on advertising.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- 999 posters aim to kick out World Cup domestic violence
- Strathclyde Police releases Christmas domestic violence TV campaign
- A look at Newhaven's Domestic Violence TV campaign
- Domestic violence campaign reveals Facebook friends who could be victims
- BJL to develop domestic violence initiative campaign
Write Your Comment