Scottish Government releases Spare Clare organ donation campaign
Scottish Government releases Spare Clare organ donation campaignA £500,000 organ donation campaign has been released by the Scottish Government, following up its previous Kill Jill campaign, again created by The Union.
Using a similar creative theme, the radio, poster, DM and TV campaign, called Spare Clare will aim to raise the number of organ donors in Scotland.
The previous organ donation campaign, Kill Jill ran as a poster campaign before being developed into a TV campaign in 2008.
The Union is a member of the Marketing Industry Network.
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Comments
Is this news?
comments
What? That an advertising campaign has been created...if you're reading Homes and Interiors then no it isn't.
It's not been created. It the third time this is getting an airing.
Yaaaaaaaaaaaaaaawn
Reprieve Steve is next don't you know
Save Dave ? Been done already ?
Hold on a minute, that's Jill, not Clare.
Rescue Stu?
Destroy Troy.
Resuscitate Kate?
Salvage Paige?
Don't abandon Brandon.
Revive Clive?
Wreck Eck.
Nick Nic?
Glee topical. F**k Puck.
comments
When we were writing this originally almost all of those names were used.
My personal favourites were Condemn Clem, knack Jack, Screw Lou and Destroy Roy.
There's probably a great social media campaign in there somewhere, getting people to rhyme a word of salvation or condemnation to their own name in support of organ donation.
Good decision by all involved to build on a proven campaign than start again from scratch.
Chunter on Don?
surely if everyone had a spare clare then there wouldn't be a problem?
Kick Chick ?
Pawn Don
Sadden Bin Laden
Disembowel Cowell.
Knock Jock
Crack Jack ?
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