A social media campaign for car dealer Peter Vardy has been launched, featuring a Mini which has been crossed with a Highland cow.

The Scottish Mini campaign, developed by Whitespace, aims to highlight that the company wishes to be known as a ‘different kind of motor company’ from other dealerships.

The concept involves a mini customised as a highland cow named Hamish which also has a tail on the back wiper and horn that moo’s.

‘Hamish’ will be taking a tour of key events around Scotland and is supported by a dedicated microsite, blog and social media strategy.

A six-month content strategy has been put in place to ensure that fans of Scottish mini are kept entertained, and a link- building campaign is underway to engage with existing mini communities across Scotland.

Euan Cameron, Internet sales manager, said: “Mooooove over Herbie?”

Iain Valentine, creative director at Whitespace, added: “You can’t help but smile when you see Hamish, his cheeky personality will win you over and the content is genuinely interesting whether you’re a mini fanatic or not”