Scottish Enterprise has launched a new service which aims to stimulate growth and innovation in Scotland’s digital media sector.

Interactive Scotland will be given access to a support network which will help it develop new business models and innovative content, applications, products and services.

The services will also aim to develop skills within the industry and keep companies informed of new opportunities on new technology platforms.

Terry Hurley, director of Digital Markets and Enabling Technologies at Scottish Enterprise, commented: “I’d encourage companies to make contact with Interactive Scotland if they have an ambition to grow their business. Technology is radically changing the market for digital media content in an unprecedented manner, with Scotland well placed to exploit these opportunities. The proliferation of new technology devices has created exciting opportunities for new content and software services that can be accessed through new delivery channels.

“Smaller businesses are often at the forefront in developing innovative content, but don’t necessarily have relationships with the larger companies and consumers hungry for this new content. We want to ensure that our companies are able to exploit these opportunities and maintain Scotland’s reputation for rapid, commercially successful innovation in global digital media markets.”

The launch of Interactive Scotland follows the Scottish Digital Media Industry Advisory Group's proposals being made to the Scottish Government in December with the aim of growing Scotland's digital sector.