OUCH!

"Home of Fresh Baking"

Hahaha.

Home of quick lorries more like...

It just feels like one of those brands that will never have the right work. Such a shame.

I think this works really well actually. Reckon it'll go down well with the punters too - although frankly it's a brand that has so much awarness through the sheer number of sites it has on the high street - that ad campaigns probably only supplement the brand - I doubt they really change anyone's opinions of it. The long queues in every branch at lunchtime tell me that. And you can't really go wrong with a Greggs sausage roll. You just can't.

After seeing this I wonder why it left Propaganda. It's not exactly ground breaking visually and the strap line is a bit limp..

Quite like the ad - fluffy and lightweight but I don't see that as a a bad thing. Website is extremely nice too - most notable for not putting the corporate site against the consumer site like they did previously (at least I think that's what they've done here).

With Paddy now going on to bigger things (i.e. hosting Take Me Out) I think it's easy to look back on his Greggs campaign with rose tinted glasses. But they weren't that good.

Surely Greggs is more about food than northern, blokey humour? This ad's concept may be exaggerated (shock!) but at least it has a single-minded proposition.

It ain't gonna win any awards but it will probably help shift a lot of pasties.

Greggs.
Saving you money every day.

Love it. Its a fun ad, makes you smile. Grow up guys its a commercial for a pasty shop, and those of you that thought that Paddy was in any way a decent ad then maybe you should work for the council.

Well done Gratterpalm. Spot on consumer advertising.

Not a sofa in sight. Phew! Its good fun and for GREGGS, doesnt have to be rocket science and its well made.

Good on Gratterpalm, what a nice spot to catch on the telly and good on the Mob too.

Nice one Gratterpalm, your like a like a caterpillar turning into a butterfly!

Not sure about butterfly but it does the job.

Lets bake a cake. Well done JB et. al.

instantly-forgettable and a pale imitation of a mish-mash of other ideas. poorer than the gregg's demographic.

Just walked past Cooplands bakery and they have the same strapline. All good fun.

It' ok this one. But it's not going to be as memorable as the Paddy ads. Yeah, looks like the beginning was shot on Stockport market. It must have been filmed on dole day.

think pasties, think Greggs

Got to agree it feels like a step backwards, the Paddy campaign was brutally Northern and matched the brand perfectly.

Paddy was rubbish. Badly written and looked like it was directed by a 3 year old.

I have no axe to grind with Gratterpalm and remain anonymous because it is my right and as I've said before..it makes everybody equal. I stand by my comments(16.55).
Obviously Mark you're very important.

Is that really what you think the problem is here? The agency?

Let's see how the public respond to the ads in terms of extra revenue, that is after all what it's all about isn't it or am I being too narrow minded.

The sad thing looking at the ad for me is I have no real opinion on it, it's not bad, not good and I won't remember it in a few days time.

I want to work at Greggs. It seems such a jolly place. And Phil Taylor works there between his darts matches - watch him sprinkle his seeds.

Well, I quite like it. As a female the old ads just put me off - a northern idiot eating pasties, not really a place for me. A bakery making fresh bread and buns - reckon i might try it.

Don't you think they might just be trying to move away from a very blokey image to something a bit more female frinedly??

"Reckon I might try it." " Northern Bloke put me off." You sound like a bad focus group. I smell something and it's not fresh baked.

On behalf of everybody, I'd like to thank you lot from Greggs and Gratts for posting such interesting and insightful points about this work

And....50

51, a new record ?!

No. We're 45 short

Lets be honest.

Who here actually though Greggs made (not reheated or baked) food instore?

At least Paddy McBadtelly added a little honest humour instead of this song and dance tripe.

Ooohh A Tripe Pasty. Now you couldn't bake one of those instore.

Who directed it?

Vadim Jean at the Mob directed it

It's a small, slightly tentative step in the right direction. 'The home of fresh baking' positioning is distinctive enough, cementing Gregg's as the high street home of baked fresh produce, whether 'take home' (bread, cakes etc) or hot and cold fast food (pasties and sandwiches).

The execution's horribly cheesy and charmless though, especially as this type of idea has been done to death better before hundreds of times by others.

The very fact that Paddy McGuiness has finally gone says all you need to know about the previous campaign.

6/10. Moving forwards. Sort of.

Who allegedly presented the idea of Cheryl Cole hankering for a pastie at the pitch that wasn't a pitch?