Highland Spring to launch new bottle design for sparkling range
Highland Spring to launch new bottle design forHighland Spring is to roll out a new plastic bottle which it claims is the lightest in the sparkling category, using less material.
Designed by the Glasgow office of 999 Design, the 500ml bottle will hit shelves next month, weighing in at 21.5grams and 38 grams for the 1.5 litre bottle.
Paul Condron, head of brand marketing for Highland Spring, said: “The sparkling bottled water market is in growth and as the market leader, we felt 2010 was the perfect time to refresh our sparkling range and give consumers something new.
“The new look fits with our consumers’ aspirations of drinking sparkling water for occasions such as family dining and entertaining when they may opt for water over alcohol or other soft drinks as a healthier and more natural accompaniment to food.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
What a very ordinary and boring looking bottle.
I think that's an insult to all ordinary and boring looking bottles.
the shape is most likely to do with low weight/maximum strength
Jesus.....the 1.5 litre bottle weighs just 38 grams....how dull, actually that may be the best thing to say about it.
Couldn't agree more with anon 9:34
If this is considered new and exciting in the bottled water sector I want in – imagine when they launch a bottle that looks like the thing you pee into at the hospital – for recycling enthusiasts likes.
Write Your Comment