STA Travel's director of marketing Celia Pronto outlines marketing strategy
Embedding social media in your company culture is way forward says STA Travel marketing boss, Celia Pronto
During the recent judging session for the Drum Marketing Awards Celia Pronto, director of marketing at STA Travel, took the time to speak to The Drum's Richard Draycott about the advantages her company is finding by using social media platforms as part of its marketing activity and how they went about re-engineering their approach to marketing to incorporate social media channels.
The Drum Marketing Awards take place on Thursday 15 April at the Ramada Jarvis Hotel in Manchester.
For details on how to obtain your tickets please visit the Drum Marketing Awards website by clicking here or contact Kim Baran by email or call her on 0141 559 6078.
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Comments
Yawn....
comments
Interesting that she thinks social media is important. When I interviewed her a couple of years ago, she wasn't that keen. Good on her online marketing manager, Craig Hepburn, for showing her the way.
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