Viral for MacSween finds what happens when you kick a haggis
A viral campaign has been created to promote McSween Haggis, featuring Scottish Rugby International Chris Paterson.
The short film has been created by Great Circle and Storm ID to show what happens when a rugby players kicks a 5lb haggis through a goal and is part of the digital marketing campaign to promote the brand’s 1-minute haggis.
The campaign uses a combination of competitions, online advertising, paid search, new site pages and social media techniques to drive traffic to campaign-specific pages.
Facebook and Twitter sites feature prominently and will be used to support a six-month UK wide roll-out of the product in all of the major multiples and a wide array of independent retailers.
MacSween recently promoted an online offer of 500 boxes of the 1 minute Haggis.
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Comments
So what happens when you kick a Haggis. Learn something new everyday.
Lord, give me strength.
I'm sorry, but that's not viral. It's a piece of low budget film that won't get shown on TV because there's no budget. And it won't get passed on because it's just not very good.
what is the point to this?
why would anyone pass this on?
I'm one of the lucky million that won the free haggis on the last McSween post!! Did anyone actually recieve theirs????
I did - as did three other people in my office!
It's meant to be a tongue in cheek bit of fun promoting Macsween Haggis. Our aim wasn't to get shown on TV. We gave away 5000 packs of Haggis so yes, many people got theirs and loved it!
I won and box of the stuff...still trying to get through it...
Without doubt the worst thing I have seen in my entire career.
Bad on every front.
The 'It's a knock-out' brand character. Dire.
The fact that he clearly kicks a ball in the end, not a haggis. Dishonest.
The fake cheering contrasted with the empty stadium.
I believe the phrase is, EPIC FAIL.
1 minute microwaved guts. Hideous.
Is it just me or do you all take things a little - actually more than a little - too seriously on here?
Is it art? No! Is anything any of you do art? Definitely not! Get over youselves and smiles a bit!
I received my case of haggis 18th Feb. Use by date 18th Feb. If I ever see another haggis..
this is great fun...passes an minute while my haggis explodes in the microwave...
It's brilliant, but it's 49 seconds too long.
I was kinda hoping Chris was gonna kick the big pack of haggis standing at the back, oh well maybe next time. I agree with the oprevious anon, donl;t take things too seriously guys. It's only marketing, we're not curing cancer or anything serious like that. Well done Macsweens, nice to see a brand that can have a bit of fun with itself.
Even my neighbours (who pop round for nibbles occasionally – not as much as they used to, for various reasons...) are sick of the stuff...
I got my free Haggis and it was great. Shame about this though.
joking aside..it is lovely stuff..the best haggis on the market!!!
Anon 10.34...Did you force your neighbours to smoke ?
Hi Anon 10:32 - sorry to hear about yir broken toes etc...but you're meant to defrost it before kickin it...
I've still to recieve my haggis ...
Anon 10:37 - we never smoke until after the 'port is passed' in my house...if you get my drift!
Very good haggis. Very poor marketing. To all those saying 'don't take it so seriously' I say it's actually a serious matter.
If this is the kind of parochial worse than you've-been-framed drivel the creative industry in Scotland produces, it's no small wonder that serious UK brands head to London.
It's not a question of taking things too seriously. A piece of work has been made for a brand and is put up on a marketing website. People in the industry, who work on stuff like this day in and day out, will have an opinion. If we then say that we think it's shit we're accused of taking things too seriously. What, just because there's an 'amusing' anthropomorphic haggis, we're meant to all have a wee laugh and say it's good. It's not, it's gash. Horrible, badly made gash. Quite like the haggis though.
Spot on.
What do you mean we're "taking this too seriously"? I'm not taking this seriously in the slightest. I completely appreciate this is meant to "just be a bit of fun".
The point we're trying to make is that this isn't fun in the slightest. What an embarassment.
He doesn't even slice it, or am I missing something?
Give me a black pudding anyday.
I've never commented on here before but this just wasted 49 seconds of my life. I would love to waste 49 seconds of the team who created this but instead I will offer my thoughts.
If you are going to create something ‘fun’ at least make it seem fun! (The fake cheers suggest how much fun it was for all involved.) Why not open this up to people and let them compete against the rugby player kicking it through the goal to win a haggis. It will still be a shit idea but at least the audience will have more engagement with the brand.
Your comment will be removed if deemed inappropriate, this should have the play button removed!
I did wonder what Charlie and Jean Macsween, who established the business in 1953 would make of it. I worked for S&N in Edinburgh quite a few years back and the shop in Bruntsfield was a shrine. Sad to see such a fine product denigrated in this manner. Sorry Vivienne; it's just not funny.
Ecclefechan! Someone should get their haggis balls kicked into touch for that effort. What an embarrassment. It's certainly viral, but then again so is H1N1.
There's a couple of names attached to this film 'Great Circle' and 'Storm ID'. Any comments fellas?
Yip...Small Circle...Possible chance of light rain IDea... was that okay!
Mr Groves, do you really, honestly, hand-on-heart, think this stilted, badly-produced piece of 'online amusement' is anything other than risible? You must know someone involved or have a vested interest in this if you do. Also, where is the evidence that this has had a positive reaction in the 'real world'? It's been on youtube for nearly a week and has had about 350 views and NO comments.
350 views.
Immediately delete 50 which will be people like us checking to see how many views it has had.
This leaves 300, divided by 30 McSween's staff, the folk working for Storm ID and Great Circle, and it equals not many at all. 1.8 a day per person since it's been posted on youtube?
And why is there no mention of this new work on Storm ID's website? Surely they should be proud of it, and seed it through any means possible.
Sorry to put the boot in further, but it's way too much fun.
Go figure.
Loved my free haggis - so a big thanks to MacSween for that. This is slightly less to my taste, but it didn't cost me a penny either, so who am I to complain. At least MacSween is out there doing something, unlike many private sector clients. Mind you, with comments like the ones below, I wonder how long that'll last. Great to see such support for the industry.
One minute microwaveable Haggis slices...please kick that idea into touch.
It will not become a runaway viral success in my opinion, why would you fwd it on?
Was the 'packshot' mascot necessary?
More like 'creative in a minute'.
C'mon Grovesy - back up your 'real world' claim with some evidence.
hilarious - too many people with too little to do today methinks. As a rugby fan I love the clip! And I loved my haggis. Thanks Macsween.
This put a smile on my face at a time when i needed it.
I too won a box of the stuff.
Sometimes and in some places it's good to just be silly.
Stick your stories of heritage up yer breeks, i'll buy McSween again because of the box i won and this viral.
Anon 14:13 - I bet you're pleased with yourself after that little comment. I even imagine that you sat back, folded you arms and shook your head at the screen.. And then clicked off onto Fish4jobs instead.
Meooowww.
Now I've seen it all. Even cats are commenting on The Drum...
Who's the guy in the haggis suit? Is it Frank Hadden?
"Who's the guy in the haggis suit? Is it Frank Hadden?"
LOL :-)
I heard it was Gavin Hastings in the suit.....
This whole thing is offal.
Well good or bad - the viral has jumped to 750 views now ... which has doubled in a day.
750? - Susan Boyle must be shitting herself.
Look one more post and this will be the most commented article over the last two weeks...
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