Texaco graffitis Cardiff to showcase cleaning product
Texaco graffitis Cardiff to showcase cleaning productTexaco is running a "reverse graffiti" ad campaign in Cardiff for the next two months to highlight the cleaning properties of its Techron product.
Reverse graffiti is created by removing dirt or grime from a surface (like writing "clean me" on a filthy car) and the technique was employed by Ambient Media UK to create Texaco's 50ft-long mural on a wall near Cardiff Central train station.
The design features pictures of the Severn Crossing, Cardiff Castle and a Welsh dragon.
To create the mural, a team of artists including Ambient executive Jonathan Schultz scrubbed the grimy wall of existing graffiti and dirt and blasted a high-pressure cleaner through a massive stencil.
The agency worked alongside media agency MEC and poster specialist Kinetic.
Ambient Media managing director, Craig Ciurlionis, said: "This is a perfect way for Texaco to show consumers what its product does rather than just tell them about it."
Chevron, the owner of Texaco, has a refinery in Pembroke and more than 130 service stations across Wales.
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Comments
Sounds like nice idea, but not sure how the people who walk past it are going to 'get' it. Also, sounds like some industrial cleaning product, so not too sure if punters will give a toss.
i like it. but.
http://www.ambientmediauk.com
they take a dirty ish wall. clean it. then dirty it to suit them. then stencil it. to me that kind of take the point out of it. if they just applied the stencil to a naturally dirty wall then it would have been far more relevant
Did they not go on Dragon's Den? The clean graffiti guys that is not Texaco?
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