The Drum has learned that Sean Duffy, former business director of CBS Outdoor Scotland is to join News International, publisher of The Sun and News of the World, to take over some of Allan Macaskill, head of brand marketing’s responsibilities.

The Drum has learned that Sean Duffy, former business director of CBS Outdoor Scotland is to join News International, publisher of The Sun and News of the World, to take over some of Allan Macaskill, head of brand marketing’s responsibilities in Scotland.

Macaskill originally looked after marketing for News International for both Scotland and Ireland, a role which has been divided into two.

No one had been working in the role following Macaskill’s promotion to UK head of brand and then UK marketing director in London.

It is understood that Macaskill, who has been working in a consultancy basis with News International, led the search for someone to head up the marketing departments in Scotland and Ireland.

Ruth Brady has been appointed as head of marketing at News International Ireland.

Steven Walker, MD of News International explained that Duffy will be responsible for the marketing of the business vehicles within Scotland and will work with the marketing team in London.  

Macaskill will also continue to work with News International as a consultant.  

Duffy voluntarily left his role at CBS Outdoor in December of last year and will begin his role at News International on Monday.

He spent nine years at BskyB as a business analyst where he was part of the team launching the Multic Channel TV and Pay Per View marketing in Britain.

He the moved  to MGt, initially as head of projects before being promoted to the role of sales and marketing director at the company where he was heavily involved in creating the Commercial Management system for Pubs, Clubs and Hotels.

After that he joined STV as commercial director, during which time he also oversaw the launch of its production company Lucid and was heavily involved in the commercial/operational resource planning and re-branding for Setanta in Scotland.

Duffy headed up the CBS Outdoor Scotland team from February 2008 until the end of last year.