London Sperm Bank (LSB) has launched a standalone brand, created by Silk Pearce, designed to recruit more male donors.

The bank is looking to answer the British Fertility Society’s call for clinics to invest in dedicated recruitment programmes to address a national shortage of donors.

As a result, the Colchester consultancy was tasked with designing a brand identity as well as a dedicated website which raises awareness of the banks role within the wider community.

New building signage, stationery and an initial advertising campaign for use in London Underground tube trains and in men’s fashion and lifestyle magazines.

The logo and core messaging will be used in giveaways, at exhibitions and on other marketing materials.