5 March 2010 - 1:20pm| by | 0 comments

The true value of social media to retail: validating the customer!

The potential power to be harnessed by retailers when operating in the social media sphere can only be felt when the conversation begins. But used well, this medium can be a real multi-use tool for retail marketers, claims John Rivers at Moolah.

The true value of social media to retail: validating the customer!The true value of social media to retail: validating the customer!
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