ASA set to extend its remit to cover social media ads
ASA set to extend its remit to cover social media adsThe Advertising Standards Authority (ASA) could introduce tighter controls on promotions on social media platforms such as Twitter and Facebook.
The body has agreed a set of proposals which will govern digital advertising to ensure that they are policed in a similar manner to traditional advertising.
All paid-for digital advertising such as website banner adverts are already covered by the ASA.
CAP is yet to agree with the proposals but will launch a consultation process on the matter.
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