BJL critiques high street ads to promote advertising exhibition
BJL critiques high street ads to promote advertising exhibition
Manchester agency BJL has created an ambient campaign critiquing city centre six sheets to promote its Art in Advertising exhibition at the Lowry.
The ad agency has "treated six sheets as art" and applied gallery-style placards underneath ads for Burger King, Coco Pops and Kerry Low Low Cheese in Manchester city centre. The placards contain "a cheeky review" and details of the exhibition.
BJL curated the Art in Advertising exhibition to celebrate its long-standing relationship with the Lowry, which is celebrating its tenth year at its Salford Quays home. The exhibition runs until April 11.
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Really like that.
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I like it too - that's the ambient category sown up at next year's Roses.
Yeeaaahh I bet little stickers on metrolites will work their socks off.
I for one would definitely stop and read that.
Come on!
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Love it
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It's a cracker for the awards - congrats to everyone involved
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Good stuff. Well done.
Great idea.
Now that's more like it. Excellent stuff.
Great Chip Shop stuff.
Jealous. Very, very good.
Great idea - one for the awards next year definitely. Good to see that a little bit of sunshine outside stops people making negative comments for a change!
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Ah, the old Chip Shop comment from anon 14.47.
Chip Shop's for made-up work, made-up clients and creatives who can't win awards at the main events.
This is proper ambient for a major exhibition by a team - Gary and Lisa - who have a fair few in-Book, New York's, Epica's and Roses credits to their name.
Another shake-and-take, me thinks.
Oooh. All that good work ruined. Shame. And a little niggle. Isn't this made up work for a made up exhibition by your agency? I'm sure they'll get another in-book though, it's been a tough year out there.
It's rubbish. Well, actually it's not; it's really quite good but somebody had to say it.
This just winds me up.
It is just chip shop stuff- that's not a slur on the quality of the creatives, it doesn't stop being chip shop just because they have Roses and Epicas. What does that have to do with anything? But it is made up work for your own exhibition. And no-one will see it or notice it.
It is well executed, well written, and I like it. But let's try and keep it in perspective.
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Excellent.
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I likee. Reminds me a little of Mother's ambient D&AD work for the Tate (i think).
It is similar.
Isn't it actually identical to the afore-mentioned Mother work?
same principle. I think this is funny though.
Whereas the Mother work for Brit Art was original and clever.
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A brief went in. Work came out.
And of all the ideas, from all the teams, we chose this one - even though we had 6 sheets and 48's.
Because we believed the addition of a critique would be more noticeable and people would find it cheeky, witty and clever. Clever enough to consider going.
And judging by the footfall for this particular exhibition, guess what? Our hunch was right.
Chip shop started with Barnacles and has lately evolved into the McDonalds logo as saggy tits. Chip Shop is made up creative whichever way you look at it Mr Perspective 10.16.
Talking of saggy tits, our next ads will be on Spencer Tunick. God we have some fun stuff to work on at BJL.
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I like it. It is better than the actual exhibition.
Pete Bastiman is great at advertising one thing: Pete Bastiman.
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