The RSPB has briefed Ware Anthony Rust to help promote its Letter to the Future campaign.

The Cambridge agency is working on a creative PR campaign to help increase the number of sign-ups to Letter to the Future, which aims to ensure we provide a healthy environment for future generations.

So far more than 150,000 people have signed the petition and the aim of the extra PR support is to increase the number of signatures even further to ensure the campaign is heard by political leaders ahead of May’s General Election.

Paul Lewis, the RSPB’s head of PR, said: “We need as many people as possible to sign-up to the Letter to the Future Campaign. We believe that Ware Anthony Rust’s creative impetus can help complement the great work of our own in-house team to reach an even wider audience.”