Tangerine PR has been appointed to promote Cami Confidential, a specialist lingerie brand for women who have undergone a mastectomy.

The Cami products, launched by Cheshire designer Yvonne Gillon, provide "prosthetic camouflaging" to add shape over a bra and are designed "to help boost confidence for women who have undergone a mastectomy following breast cancer".

Gillon said: "Cami Confidential was created to help women to maintain their femininity and confidence when they’ve had surgery. I’m really looking forward to working with Tangerine to launch our unique product and tell our story."

Manchester-based Tangerine will operate a press office to launch the brand and handle social media activity to drive traffic to the company's website and increase sales.