Prescription-only gluten-free product provider Glutafin has launched a new advertising campaign designed to help coeliacs following diagnosis.

Created by The Agency, the campaign will aim to develop the theme of ‘Appetite for life’ across a range of communications, highlighting the ways in which coeliacs, who have a Glutin intolerance, can get on with their lives.

The new brand proposition will position Glutafin’s entire product range, including fresh breads, pastas, biscuits, crackers and flour mixes, as the only choice for coeliacs. And will be rolled out across press advertising, online advertising, inside hospitals and medical surgeries as well as through direct mail, blog sites and social networks.

Glutafin announced last month that it was to work with TheAgency on the evolution of its brand and the launch of new products.