Danepak, the international bacon brand is set to launch a new above-the-line campaign in April following the appointment of Bray Leino, part of The Mission marketing group.

The Devon, Bristol and London marketing services company has been appointed to a year-long contract which will see Danepack’s pork and bacon products return to TV advertising in order to support distribution and sales of the brand.

The brand awareness campaign will hit screens next month in order to remind consumers that ‘Danepak makes for Perfekt moments’.

The campaign will roll out from the beginning of next month.