12 March 2010 - 4:29pm| by | 17 comments

Sperm creates branding for The Daffodil

Sperm creates branding for The DaffodilSperm creates branding for The Daffodil

Sperm Creative has created the branding for The Daffodil, a Cheltenham restaurant based in a converted 1920s art deco cinema.

Lawrence Llewelyn‐Bowen created the interior design for the restaurant and Sperm says it has worked to stay "sympathetic" to his style.

"Our challenge was to add a contemporary flavour into a brand steeped in heritage. A well-known restaurant in a converted 1920’s art deco cinema needed to have an outstanding brand development strategy to do it justice," said the agency's creative director, Richard Edgerton.

The creative concept, 'Everyday Excellence' will roll out through viral, multimedia, web, print and advertising during the spring.

Comments

Anonymous (not verified)
14 Mar 2010 - 12:11
Anonymous's picture

Lawrence Llewelyn Bowen? - Sperm? - Contemporary flavour? - This story's got it all.

Anonymous (not verified)
15 Mar 2010 - 09:00
Anonymous's picture

Don't take the piss out of Sperm. I work for Sperm. I love Sperm. Sperm does a great job of paying my wages.

Anonymous (not verified)
15 Mar 2010 - 09:23
Anonymous's picture

Oh come on..

Anonymous (not verified)
15 Mar 2010 - 09:31
Anonymous's picture

Jazz?
More like a load of jizz!

Anonymous (not verified)
15 Mar 2010 - 10:42
Anonymous's picture

Such a stupid name. Imagine being the poor receptionist

Anonymous (not verified)
15 Mar 2010 - 11:29
Anonymous's picture

09:00 You work for sperm..?

Anonymous (not verified)
15 Mar 2010 - 11:38
Anonymous's picture

Sperm is a daft name but the main thing is the total waste of a creative/design opportunity. What a brief..what a let down.

Anonymous (not verified)
15 Mar 2010 - 12:22
Anonymous's picture

Anon 11:29 RE: You work for sperm..?

Yes. I believe I already stated this fact with the words... "I work for Sperm."

Our offices are a little crowded and the staff turnover is a lot to handle but nether the less, I'd recommend Sperm for your clients any day.

Anonymous (not verified)
15 Mar 2010 - 12:32
Anonymous's picture

Anon 12:22
Sounds like you're working inside a steamy bollock!

Anonymous (not verified)
15 Mar 2010 - 13:05
Anonymous's picture

does it have it's drawbacks?

Anonymous (not verified)
15 Mar 2010 - 14:17
Anonymous's picture

"Don't take the piss out of Sperm", Anon 09.00?

I'm no urinogenital specialist, but I would've thought that was impossible anyway.

Anonymous (not verified)
15 Mar 2010 - 14:47
Anonymous's picture

You work for Sperm? I'd renegotiate your contract, pal.

Anonymous (not verified)
15 Mar 2010 - 14:57
Anonymous's picture

dont knock him guys - it must take a lot of spunk to work for Sperm

Anonymous (not verified)
15 Mar 2010 - 16:56
Anonymous's picture

I heard he gets paid loads.

Anonymous (not verified)
17 Mar 2010 - 11:07
Anonymous's picture

I like the idea of calling your company something stupid in order that people remember your name. I'm starting Felch Advertising next week. Who's with me?

Anonymous (not verified)
17 Mar 2010 - 11:33
Anonymous's picture

I am!

Anonymous (not verified)
17 Mar 2010 - 12:09
Anonymous's picture

I run an American consortium and I'm buying out Felch International to form Bukkake International Holdings. A bit of a mouthful I know...

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