American Soda has worked with Manchester agency Fluid Creativity to relaunch its website.

The company, which sells imported drinks and food produced in America to consumers in the UK, approached Fluid last year to redesign its "tired-looking" site.

The agency started from scratch and created a completely new structure, "improving the layout, usability, overall look and feel and making it easy for new customers to navigate".

As well as redesigning the site, which is now live, the agency also reworked the copy for each of American Soda's product descriptions. The aim was to make them more "consistent, fun and... targeted at the reader - not the search engines," Fluid said.