Business improvement framework Investors in People Scotland (IIP Scotland) has launched a new website as the first step of its online marketing strategy created by Whitespace.

The redevelopment of the site includes a complete overhaul of the site's architecture and content management system and the addition of new content which focuses on explaining the benefits of Investors in People more clearly.

Judith Ackerman, business development manager of IIP, said: "Our new website and online capabilities are an important investment in our overall approach to web-based communications. We are delighted with our website. Users now have a rich experience, with interactive content, downloadable research and streamlined navigation."