The Drum has learned that following a tender process, Kommando has been appointed to design, deliver, develop and manage VisitScotland’s new experiential activity during music festivals T in the Park and Rock Ness.

The experiential agency was appointed following a 16-way pitch and has been tasked to help VisitScotland engage directly with festival-goers and promote days out as part of its domestic £2million Perfect Day campaign, which launched last week.

As part of last year's experiential campaign, VisitScotland commissioned Stand to create an inflatable dome for festival goers to enter and interact with.

In January, a tender was issued to handle the sales promotion and experiential marketing accounts at both festivals, with sales promotion thought to be yet to go to pitch.

Perfect Day will look to generate £24m for the Scottish economy as it aims to encourage Scotland and others from across the UK to holiday in Scotland this spring and summer.

The campaign will run until the end of August and involves sales promotion by Blue Chip, creative and direct marketing by The Union and media planning and buying from MediaCom.