Specsavers Creative is taking its Lynx parody, The Specs Effect, online today with an MSN homepage takeover.

The takeover follows the theme of the TV ad which sees thousands of bikini-clad beauties flock to a guy on the beach only to spurn him after seeing his unfashionable glasses.

The online creative shows two gorgeous girls sitting on the MSN homepage looking bored until they pick up the scent of a guy spraying his deodorant.

They dash across the page to join him but soon run away when he dons his ugly spectacles.

Graham Daldry, Specsavers' creative director, said: “It is increasingly important for our campaigns to work effectively online. This has meant generating dedicated work for the web so that we have a genuine multi media campaign, and the creative team has produced some great online work for Specs Effect."

Specsavers, which dreams up its campaigns in-house rather than through an ad agency, recruited the help of digital production company Infinite Corridor to create the takeover page.

The last time Specsavers ran a page takeover was for its Postman Pat campaign in 2009, which went on to win a Mouse award.