Kellogg's is launching a nationwide on-pack promotion through iris Manchester for its Rice Krispies Squares Range.

The promotion, which targets the 18 to 24 market, will see 10 winners given £2,500 each to create their own dream holiday.

The campaign by iris Manchester will see consumers encouraged to send a mobile phone text to a number on their packs to stand a chance of winning the prize.

Digital vouchers entitling the bearer to 45p off a Rice Krispies Squares bar will also be sent to the mobile handsets of the first 100,000 entrants.

Pete Armstrong, creative director at iris Manchester, said: “Giving our youth audience the tools to be creative is a strong motivational factor for them - they will be less concerned about entering a promotion just to save money. Digital vouchers are a pretty new development on the market – not many brands are using these yet, but they are a highly convenient form of engaging this age group, who will be less inclined to carry vouchers around with them.”