Scottish advertising declines by '80% in 20 years'
Scottish advertising declines by '80% in 20 years'Senior figures within the Scottish advertising say the industry faces major challenges as its client base continues to dwindle.
Taking into account inflation – and building in some margin for error – it could be argued the business has decline by 80% over the period.
It is an era that has seen many big names disappear from the scene including Faulds, Halls, Barkers and Rex Stewart.
And a similar list of major clients disappear too such as Kwik-Fit, Bells and the Bank of Scotland.
So what is to be done? The Sunday Herald reports the news might bring more calls for Scottish clients to start supporting the Scottish industry. But it reports Scottish IPA Chairman, Ken Dixon as being more sanguine: “We can’t whinge about it. If you live by the sword, you die by the sword. We need to map a clear vision for the future and give off a sense of ambition.”
Commented Gordon Young, publisher of The Drum, “Basically Scotland does not have enough clients. I suspect there is not a short term fix to that issue. Government needs to find a way of encouraging more people to start more business, as well as encouraging existing business to relocate North of the Border. It is situation that will take a generation to turn round. In the meantime if Scottish agencies are to survive they need to look beyond the Scottish borders.
“Some are fantastic businesses, staffed by highly talented people. They still have the fire power to take on some of the best at a UK level and win.”
Andy Carolan, chairman of Tangible Group, also recently expressed his concerns about the long-term future of the Scottish Advertising industry to The Drum.
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Comments
Decline..? Massouve growth from £150 to £50m I would say...or was it just a v.sloooow year in 1990?
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It's a no brainer - join the € to bring more business north of the border - with or without Britain.
Judging by the current economic conditions in Greece and the great big bailout they recently received from other EU countries to keep the economy afloat - You're right, you'd have to be brainless to join the € !
Sorta depends what the definition of what the 'ad' industry is? Has it changed? Does this include digital?
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