The Drum's Most Awarded Agencies: 74 - 50
The Drum's Most Awarded Agencies: 74 - 50It's the second day of The Drum's countdown to find out which agency based outside London is spending the most money on polish to keep all of its creative and strategic awards nice and shiny.
Appearing in today's list are:
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This is silly. Can we please have a list of the creative industries favorite "old-school" sweets please? I'll start the ball rolling with Highland Toffee.. Mmm chewy goodness for only 5p!
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Soor plums.
(Gareth, that's soor plums, not sore plums.)
Ouch..
Not sour Will. Just don't really see the point in all this..
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No, I meant soor plums...I don't see the point either.
The point is to wind up people and get you interacting with the Drum website. Oh look, there you go...
spangles, the cola ones.
Texan Bars. They bought them back for a wee while quite recently, but they were about the size of a small domino.
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There was a girl in my old primary school who was quite sweet.
Is that wrong?
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well, she'd be over 50 by now.
That's ok then
cabana anyone?
Utterly pointless.
(a) it probably covers all of the 100 regional agencies in the UK
(b) what's anyone going to do with this?
(c) most of these names are meaningless
Can you see 'Tribeswell Mogador' putting "The Drum's 100th Most Awarded Agency 2010" on their website?
C'mon Drum, stop wasting electricity and paper.
nutty
This debate is simply a farce. It's Flying Saucers.
Look people, these type of things serve as a decent marker in time, a snap shot of where the industry is at this moment in history. Perhaps pointless today, but offering a rare reference point for clients and potential employees in the future. When Professor Brian Cox hosts his 'Wonders of the Marketing Industry' series on BBC in a few years time this will serve as an invaluable research tool for him, as will The Drum's Power 100. The people will watch and listen open mouthed as Professor Cox talks about 2009's Most Awarded Agency and 2009's Most Powerful Marketing Person. Who knows, Coxxy might even mention you Will, or even you Gareth, as being an important part in shaping the industry that we have today.
It's possible that one day that this industry will realise that the only point to awards is to make creatives feel good about themselves (as if they needed any more ego).
That's fine for staff morale (one department anyway) or recruitment (again, one department) but please don't pretend they mean more than that.
Too many creative departments believe everyone else exists to give them 'rocket' fuel for award winning ideas (you know who you are) - which is all well and good, but creativity doesn't resonate with consumers by itself, it needs to actually achieve something too. But who cares if you win a gold at a meaningless regional awards do?
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