McArthurglen rolls out new UK press and poster campaign
McArthurglen rolls out new UK press and poster campaignDesigner outlet McArthurGlen has launched a new national UK advertising campaign to engage consumers by portraying the positive emotions they may feel while shopping at the one of the retailer’s seven UK locations.
Developed by London agency WARL and shot by fashion photographer Nick Haddow, the campaign will be rolled out across national press, regional radio, regional press, outdoor and digital media.
Media buying and planning has been handled by Carat which has developed a strategy designed to drive footfall and sales by targeting the 30 million UK shoppers who currently visit McArthurGlen’s UK designer outlets each year.
Shaeren McKenzie, marketing director of McArthurGlen, commented: “We are looking to engage consumers with new, fresh, aspirational messaging communicated in a simple, stylish and memorable way.”
She continued: “Our business is non-cyclical – shoppers will always be keen to be smart about their shopping, with or without recessionary times.”
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'JOY' is an English agency getting away with charging for this!
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Or is the lady in the ad simply called Joy?
I hope so.
I thought Clear had this?
I preferred the execution that had:
waffle
is being told you're shopping in a non-cyclical way
It looks like an ad for either a ladies razor, or for pantyliners. And the bloke... he looks like Chewbacca. WARL should drop their heads in shame.
They don't shop there!
Joy.
Is knowing you've sold your client another brand's campaign.
Erm, BMW anyone?
If the business is 'non-cyclical', why do they need to advertise?
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Yes, I thought that about BMW's Joy Machine rip off ads. I suppose we are getting into that old 'is anything really original anymore' debate here aren't we? I suppose with the internet it is so much easier now to find creative work that is similar to stuff that has gone out before.
The shot doesn't really capture joy for me.
Most likely because it's got no colour in it.
GAP campaigns of old, with loads of colour and energy, are more joyful than this.
Untriumphant.
Looks like a beardy bloke struggling to lift a showroom dummy. I'm assuming there are more (and better) executions in the campaign?
They can probably punctuate too.
Boresville, Arizona!
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