First step in your social media strategy: Empower your customer
How should brands tackle the myriad of social media options to improve their customer service? That was the topic of a Yomego report which has been uploaded on to the Marketing Industry Network website for the benefit of members.
First step in your social media strategy: Empower your customerIn this fascinating feature, Yomego sets out a social media strategy. "The fear of criticism has to be overcome and all feedback embraced. The same negative sentiments will be expressed regardless, so it is always best to have this happen in a controlled environment. " Take the social media challenge!
To continue reading Subscribe Now
More like this
- Report finds that access to internet and social media is empowering prosumers over healthcare and food industry
- How social media customer service strategy improved British Gas customer experience
- Social Media Week Live Stream: Responsive Design: the first steps to designing for new media
- Why Apple's iOS platform should be your first port of call in mobile apps: Analysis
- Marketing chiefs overwhelmed by customer data on social media
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
