The reason people get really emotional about bread
As Warburtons repositions its brand and expands into the snacks market, some home truths from the marketing director
The reason people get really emotional about breadRichard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't want to give their family second best. So, the emotional resonance of bakery products is enormous."
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