Tictoc designs Provenance on a Plate website
Tictoc designs Provenance on a Plate websiteThe Scottish Government has worked with tictoc to create a website which provides practical advice to caterers about how they should label food and drink on menus.
The government says the site is part of its commitment to developing a national food and drink policy so consumers are better informed about where their food comes from.
The Provenance on a Plate website, designed and developed by Glasgow-based tictoc, gives information on how to compile menus with the correct origin information, clarifies legal requirements and provides best practice guidelines.
It also aims to increase the use of local food produce, create greater consumer awareness and improve links with local suppliers.
Hazel Gordon, technical manager at Scottish Food Quality Certification, said: "It is fantastic to see the results of this project, part of a Scottish Government secondment, now available online. This means the information can reach a far wider audience, much more effectively than a paper version would have, and updating the content will be simple."
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Comments
Nice little site, but not upto tictocs usual standards. Too many little bugs, and the text is not formatting uniformly.
It's a nice enough site, and the navigation device is clear and well-done. What depresses me though is the copy. From the homepage onwards, it's jargon-riddled bureaucratic government-speak that just waffles on and on and on and on, without ever reworking things for the reader's needs. In the hands of a professional copywriter, this site could have become so much better. As it is, who's going to wade through the drivel to use it?
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