Welcome to Yorkshire retains McCann Manchester
Welcome to Yorkshire retains McCann ManchesterThe Drum has learned that McCann Erickson Manchester has retained the Welcome to Yorkshire marketing account, following a review earlier this year.
As revealed by The Drum in December, McCann Manchester was forced to repitch for the business less than a year after it was appointed to the account. It is currently working on the regional tourism campaign which is set for launch at some stage this month.
McCann previously created the ‘Get to Know Y - A long weekend in Yorkshire isn't long enough' marketing and promotions campaign.
Brilliant Media has also been named as the media planner and buyer for the campaign which comes with a combined budget of £2million - £120,000 of which will be spent by McCanns, the rest going on media.
It is understood that eight offers were received before a final three pitched for the contract.
The tourism body has also appointed Impact Asia to run a PR programme in Hong Kong, Asia and China.
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Comments
There's a surprise.
I'm amazed seven others bothered.
Another waste of public and private monies.
More evidence of narrow and small minded attitudes, serving to remind us why Yorkshire's not exactly bursting at the seams with good agencies or great work. Agencies live and die by the quality of the people they have and the ideas they create, not some regional closed shop mentality. You all pitch for non-Yorkshire business presumably?
I think everyone involved knows this had nothing to do with Yorkshire agency creativity. So, be quiet.
Do they? So share your wisdom with us - the Yorkshire agencies blew WTY away last year and this but some machiavellian plot is at work? Lose the chip and you might win business.
You have trouble with words of more than one syllable? Bless. Back to work now, more world changing ideas to work on for the local launderette?
Cripple fight!
There are lots of digital agencies in Yorkshire full of technical nerds who seem to be the new creative heroes. How tragic is that.
"I think everyone involved knows this had nothing to do with Yorkshire agency creativity. So, be quiet."
There speaks someone who knows the truth.
Wouldn't it be fun if we all commented with our names, rather than remain a mystery. Come on, who's gonna go first... Dave? Stuart? Steve? Edward? Peter? Will? Ian? Anyone?!
I will..
Love Melvyn x
Be interesting to see who the final three (although I understand it was four) actually were? McCann obviously then who else? Were they all Yorkshire agencies, some of whom are actually quite good.
Yes we all pitch for non-Yorkshire work but this is to promote Yorkshire - there would be uproar if a Leeds agency won the welcome to Scotland work wouldn't there?
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