Why the house you live in determines what you watch on TV and listen to on the radio
In council estates, TV programmes like Coronation Street, reflecting traditional values, hold sway; in private housing aspirational programmes like Top Gear and even Gordon Ramsay rule the roost, says a study by the Yes agency
What's on the boxThis is stuff a good marketer really needs to be aware of: people living in council or social housing have a predilection towards TV programmes reflecting traditional communities - soap operas in particular. Their private housing counterparts, however, prefer more aspirational lifestyle broadcasting, such as Top Gear, A Place in the Sun and Gordon Ramsay
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