Having this week highlighted the importance of in-store media promotions; The Co-Operative has launched a campaign which will promote its legal services to shoppers within its food stores.

The in-store campaign, which was developed by marketing services agencies Delineo, Amaze and Mood last year, will roll out across the group’s stores to raise awareness of the wide range of advice and expertise offered by The Co-operative Legal Services.

The campaign is set to last nine weeks and includes in-store radio and animated till screen displays and other point of sale material.

Earlier this week, The Co-Operative said that in-store media could boost sales by an average of 25 percent according to the results of a two-year study it had commissioned.

The study also highlighted that radio was the most successful in-store channel.