"Unmissable Manchester" campaign hits city streets
"Unmissable Manchester" campaign hits city streets
Manchester City Council is running a poster campaign throughout the city to generate interest in its upcoming events, which include festivals, live music and open-air theatre.
The campaign, created by the council's in-house communications agency, m:four, is running on six sheets and urges city dwellers to keep their eyes open to find out more about the council's 2010/2011 events programme.
Creatives Rich Edwards and Chris Jennings explained why they used the eye theme: "We needed to come up with a strong brand identity for the programme that would create a real buzz around Manchester. The eye graphic was the perfect solution to what was a really wide creative brief."
This summer Manchester will host the inaugural Manchester Day Parade, the annual Queer up North festival, art and music showcase FutureEverything and the Manchester Jazz Festival.
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Comments
Nicely executed, but hadn't realised it was an eye until I read the article - I suspect very few of the public will make the connection.
In that case how is it 'nicely executed' then?
It's clearly an eye ANON 14.18. What did you think they were going for otherwise?
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How could it not have been an eye?
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It's obviously an eye. I like it and totally get the 'there's so much to do, you'll need a matchstick to keep your eyes open' idea but might some see it as needing a matchstick to keep your eyes open because it's boring?
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Seen this around Manchester and really like it, nice to see the Council's in-house team producing work like this
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Like - good to see some bold minimal graphic posters on here for a welcome change..!
You're right. People migt misunderstand this poster. They might think Manchester is some kind of knackered cyclops.
Thought they opted for drugs and not matchsticks to stay away in Manc?
Drugs are illegal though. I don't think they would've been allowed to mention them in a public campaign. Really like you're thinking though. I must say it almost made me chuckle.
Drugs indeed...
'Eye Catching' - not everyone caught the eye did they?
Putting matchsticks in your eyes is dangerous.
I thought it was a match stick and a rather lovely, round snowflake, both taking a hazardous journey into the past (or the future!) in a time tunnel.
Would it not have been better to tell punters what 'unmissable' events are taking place in Manchester?
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You seriously couldn't see that this was an eye? Shit me. We're all doomed.
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