Youth media climbs higher for Aldi campaign
Youth media climbs higher for Aldi campaignYouth Media, the youth media network based in Glasgow, has signed up Aldi and the Guardian for major campaigns for the next month.
Aldi is promoting its graduate opportunities scheme with striking A1 posters in which a woman is shown climbing out of the top of the panel, with the headline, “How high are you aiming?”
The campaign will also run on mousemats and emails sent direct through heads of departments to student academic email addresses. The outdoor specialist is IPM.
The Guardian’s campaign, which is running on posters across Youth Media’s campus network, is promoting its print and online jobs sections. Posterscope is the outdoor specialist.
Justin Smith, Director of Youth Media, comments: “The increase in the number of students in recent years means that they are now a massive section of the youth market, and reaching them on campus where they are more likely to have considerable dwell time is appealing to a greater number and range of advertisers.”
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Comments
good poster
Go to Uni, then work at Aldi's.
Aim higher.
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