Why the dreaded free pitch is bad for everyone
RAR Awards keynote speaker, Tom Foulkes, global head of marketing for engineering consultancy Buro Happold, launched the inaugural RAR Awards by hitting out at the outdated free pitching system that still exists today.
Why the dreaded free pitch is bad for everyone Tom Foulkes lists all the reasons that free pitches are the worst possible answer for client and agency but sees a chink of light with the advent of the Recommended Agency Register
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