Stiff Rowlands helps Dell and NME launch Sack the DJ
Stiff Rowlands helps Dell and NME launch Sack the DJDell and NME have worked with creative agency Stiff Rowlands to launch Sack the DJ, a jointly-branded online campaign which offers music fans the chance to win trips to clubnights abroad.
The Sack the DJ site invites visitors to share playlists of their favourite songs and each week the creator of the most popular playlist wins a trip to a Club NME night in New York, Berlin, Paris or Milan to hear the DJ play their choice of tracks.
By voting for their favourite playlists visitors also have the chance to win a Dell laptop.
Stiff Rowlands created the branding, microsite and directional advertising for the campaign. It picked up the task thanks to its "long working relationship with NME".
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