Holiday Inn sets sights on international campaign with McCann Manchester
Holiday Inn, the InterContinental Hotel Group brand is set to launch a £65 million global campaign, which is being handled by McCann Erickson Manchester.
Breaking 2 May in the UK, The ‘Stay You’ campaign will support the brand’s £650 million relaunch with McCann Erickson handling the creative internationally, while the Manchester team oversee the campaign in Europe.
This is the first UK TV campaign for the brand since 2002 and will also run across press and online in countries such as Australia, Latin America, Germany and Mexico.
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